Mobilising marketing metrics
brand-e.biz
Nielsen has launched its Mobile Brand Effect tool . What does it do? It builds upon technologies used for measuring ad resonance in online display and video ads, capturing consumer sentiment through an in-app survey. It delivers performance against ...
See all stories on this topic »
brand-e.biz
Nielsen has launched its Mobile Brand Effect tool . What does it do? It builds upon technologies used for measuring ad resonance in online display and video ads, capturing consumer sentiment through an in-app survey. It delivers performance against ...
See all stories on this topic »
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